Mitch Steinberg

Founder / Visionary

A clearing for people challenging the present and fearlessly shaping the future.



I’ve dedicated my career to empowering transformation and creating impactful experiences that inspire change. 

By championing innovation, I have successfully led global events, developed leadership programs, and expanded community access to critical resources.

I have guided diverse teams to uncover revenue streams through retail activations, developed strategic plans for industry leaders, and managed a specialized team across licensing, compliance, production, and marketing, resulting in strategic partnerships and substantial revenue growth.

With expertise in leadership development, communication, and conflict resolution, I work closely with executives to enhance lives through proven methodologies, innovative business models, and curated experiences. I have delivered results across Fortune 500s, non-profits, and private enterprises. 
Throughout my journey, I have consistently demonstrated a deep commitment to enhancing the well-being of individuals and communities by providing accessible resources, education, and guidance. 

My mission is to empower and enable people and communities in the areas that matter most to them.

Peter Kang

Chief Product Officer

A dedicated leader and student of transformation, I bring a diverse background spanning music, contemporary art, and both individual and organizational transformational coaching to my role as Chief Product Officer at Shepherd U. Born and raised in New York City, I’ve lived and traveled across Asia, Europe, and the Middle East, shaping a unique global perspective. I hold a Bachelor’s in Psychology from SUNY Stony Brook, where I served as Program Director for the university radio station and Chairman of the Student Activities Board, and an MBA from Mercy College, awarded on a scholarship for my involvement in the arts. Early in my career, I worked as a talent scout for SONY Music and later led Urban A&R and Marketing at Relativity Records, discovering artists like Common, Fat Joe, and Kanye West, and collaborating with Eminem, Mos Def, and Linkin Park. As Executive Producer on Common’s Resurrection album, I helped shape hip-hop history. Transitioning to the art world, I worked with Christie’s Post-War department and the Andy Warhol Foundation, blending contemporary art with digital innovation. I also led Kang Collection, my family’s Korean art gallery, partnering with institutions like The Met and the Smithsonian to showcase the richness of Korean culture. At Shepherd U, I combine my expertise in music, art, and education with my passion for transformation to design programs that empower leaders to unlock their potential. Outside of work, I’m an avid runner, arts enthusiast, and committed to fostering wellness, integrity, and service. My vision is to create global transformation through collaboration with like-minded leaders and organizations.

Ash Straw

Chief Operating Officer

A voice for healing and transformation, my professional journey has been defined by enabling matchless visionaries, healers, and thought leaders of our time to drive innovative, large-scale change. Among these leaders is Shawnee Renee Benton, founder of the Spirit of a Woman Leadership Development Institute, creator of the Aftershock documentary (Disney/Hulu/Sundance), and pioneer of the Motherwit movement, for whom I served as Executive Assistant and Head Coach of Programs. And other leaders in wellness like Erin Hastikostas, Erica Jago, Cory Tixier, and Dr. Siva Mohan. I built and served as Chief Operating Officer of the Flow and Restore Collective, a multidisciplinary wellness organization that became the preferred provider of community wellness services for United Healthcare in downstate New York. The collective specialized in Yoga Teacher Training, offering highly-rated 200-hour, 500-hour, and Yoga Nidra Teacher Trainings. As a 500-hour ERYT accredited by the Yoga Alliance, I have personally taught over 3,000 hours of yoga programs. That fervent passion for training and development also led me to coach, design, and deliver transformational leadership programs for C-level executives of Fortune 100 companies and global philanthropic nonprofits. Additionally, in collaboration with MKBS Media, I oversaw the development of thousands of self-paced online courses, primarily in the fine arts, which boast millions of students worldwide.

Mike George

Chief Technical Officer

Michael George holds dual engineering degrees in Electrical Engineering and Computer Engineering. He spent a decade at Garmin, where he served as the software architect for their pioneering activity tracker band. Transitioning from technology to hospitality, Mike then owned and operated a restaurant in Kansas City for 12 years, focusing on sustainability and heart-based business practices. Throughout his career, he has pursued personal growth and spiritual awakening, traveling globally for retreats and spiritual discovery.

Roger Hughes

Customer Experience

Roger is a compassionate leader and healer, seamlessly blending expertise in customer experience and energy work to create meaningful connections and promote well-being. As Head of Customer Experience at Shepherd U Holdings, Roger manages key responsibilities such as improving customer journeys, designing impactful experiences, and collecting valuable feedback to ensure every interaction reflects the company’s high standards. Beyond the corporate world, Roger is a dedicated Reiki healer focused on promoting balance, healing, and personal transformation. With a profound belief in the body’s innate ability to heal, Roger creates a calming and supportive space for others to explore inner peace and well-being. Using hands-on energy techniques, Roger helps release emotional blockages, reduce stress, and restore harmony in the mind, body, and spirit through an intuitive, heart-centered approach.

Roger also holds a Master’s degree in Education and integrates mindfulness practices and holistic wellness insights into both professional and healing work. Passionate about fostering connection and collaboration, Roger views healing and growth as processes that nurture both individuals and their communities. Outside of work, Roger enjoys meditation, surfing, and travel, drawing inspiration from these activities to deepen his understanding of energy and connection. Committed to helping others reconnect with their inner light, Roger strives to empower people to live more balanced and joyful lives.